Online shorts and pre-roll done for Martini in Europe, promoting #begindesire and celebrating the ingredients of a proper Sbagliato.
“Get Delicious” Surrealistic collages that pulled the viewer into an explosion of flavor.
”Holamanana!” A campaign for Mexico, establishing Bacardi as their after-midnight drink of choice.
Bacardi Mexico :60
2 online pre-roll spots done for Fila in South Korea. Created to entertain the under-18 market, a new key demographic.
TITLEIST - GOODBALL
TITLEIST - HOLES
The strict laws of this country concerning alcoholic beverage advertising lead me to a purely graphic solution. It was legal, but notorious.
These two 15’s were designed to emphasize the early-evening socializing aspect of Martini Rosso and the refreshing sensation of Martini Bianco.
Martini - Germany Rosso
Martini - Germany Bianco
"Thanks a Latté" Cartoon Network had just acquired the rights to a dozen classic animated characters and wanted to promote them in a series of 2-minute "Shorties." I tried to live up to the legacy of sight-gag god, Tex Avery, who directed all the classic Droopy Dog cartoons. I worked on this with one of my alternative comix heroes, KAZ.
"Mistakes" Another promo for Cartoon Network's "Animate your World" campaign. I used cartoonist Dame Darcy to build the models.
"Bow-wow Meow" Cartoon Network was doing an online sweepstakes to drive traffic to their website. I went a little Mondrian for this promo.
Cartoon Network - "Thanks a Latté"
Cartoon Network - Mistakes
Cartoon Network - Bow Wow Meow
An extension of the “Martini Man” campaign featuring an op-art orgy - based on the graphic campaigns I had done for Switzerland and Germany.
Jude Law tries to resist his impulses, while the girls do the same. That’s Martini!
Martini Op Opening
Jude Law - Temptation
"Art That Goes with your Couch" Back when Bravo mostly aired movies and shows geared toward intelligentsia, a preciously slim market. Eventually they wanted to broaden their appeal and make Bravo seem sophisticated but fun. A couch was naturally the centerpiece of each spot. The commercials all illustrated the profound effects Bravo has on a viewer.
BRAVO - French Film
Bravo - Monk
Bravo - Bergman Kids
For the past few years, I have art directed the annual poster for HONK!, an anarchic street-band extravaganza. Besides promoting a great musical congregation, it’s given me the opportunity to work with some of my favorite illustrators like John Holmstrom,Peter Bagge, JD King, Dame Darcy and Fly!
A campaign I directed using comic-book artist Peter Bagge, celebrating the inherently silly personality of pizza.
Round Table Pizza - Speech
Round Table Pizza - Rooster
Round Table Pizza - Steam
Round Table Pizza - Stomach
Terror Squad & Kid Rock
A cross-promotion spot I directed featuring Fat Joe and Joe C
Parts of a series of film shorts I directed to introduce various categories and recent highlights at Atlantic Records.
Atlantic Records Promo - Kid Rock & Terror Squad
Atlantic Records - Intro: "The Music Speaks for Itself"
Atlantic Records - Eclectic Music Division
Atlantic Records - Up and Coming Trends
Print / Outdoor / Event
A product introduced by Coke, Enviga was a diet soda that helped burn calories. I was inspired by the graphics of the can to create a world of “Pop Enlightenment.”
Fuel for Progress
Aimed at a new market of 18-22, a generation that didn't yet have negative perceptions about instant coffee, this campaign played on the inherent quality coffee has for stoking brain power. Each of these ads was a branded slogan/icon of idea enhancement (including a dorm-wall "most difficult crossword puzzle in the world" poster.)
New York Newsday
"Truth, Justice and the Comics"
When the esteemed Long Island paper, Newsday, introduced their New York City edition, we positioned it “as smart as the Times, as dumb as the Post,” which lead to this campaign line and attitude.
New York Newsday - Quotes
Pfizer - Bextra
This revolutionary pain reliever was aimed squarely at baby-boomers, specifically those who’d lived it up through the 50’s and 60’s.
General Foods - Cappio
"The Thrill Is The Chill" Iced coffee used to be an odd thing to most of America. Especially the kind that came in cans and bottles. General Foods was the first to introduce it on a broad scale.
We combined faux 60’s verite’ footage with UPA-inspired animation to create the spirit of CAPPIO, complete with a Spokes-nik on bongos and La Dolce’ Vita.